The first thing you learn as a business owner is just how many different kinds of writing there are out there – and that the styles of writing you need to capitalize on as a savvy marketer or a world apart from the style most of us learned in school.
Copywriting is one of the most important pieces of the puzzle, and it’s a style of writing that focuses on socially persuading people to not only see your side of things but also to push them deeper and deeper into your sales funnel and eventually convinced total strangers to purchase what you have to offer.
Search Engine Optimization (SEO) writing is another style that you’ll have to master – and it’s the kind of writing you have to figure out if you’re going to push traffic to your copywriting and have any chance at building your business from the ground up online today.
Writing for humans AND robots
The thing that makes SEO writing more challenging than any other style in the world of business today is that you have to find a way for your content to appeal to both your human customers and what they are going to be engaged by as well as the search engine robots and spiders that are going to “read” your content to figure out how to rank you.
Search engine optimization is a major part of traffic generation, and the higher your site shows up for specific keywords the more successful you are going to be at getting people into your sales and marketing funnel.
Keyword research, analytics, and careful content creation are cornerstones of SEO writing. You’ll need to find out what keywords will help you become most successful with your traffic generation and pepper them throughout your content so that search engine robots will find and rank them. But you need to make sure that you’re not doing so in such an aggressive way that the search engine spiders recognize you trying to “game” the system and actually penalize you rather than promote you.
On top of that, your human readers are more and more sophisticated about the kind of content published today. If the SEO writing is to keyword stuffed they are going to know that you are trying to get one over on the system, and will immediately lower your credibility and your authority. This will kill sales just as quickly as your dwindling traffic, and it’s a fine line that you have to learn how to walk from here on out.
