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To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

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To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:

launching a cross-device campaign
running ads only on mobile devices
addressing consumers’ needs – CORRECT
carrying over the theme of her traditional ad campaign to her online campaign


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