Making sure that your website is SEO friendly is one of the most important steps in helping your website become relevant. When people search for information similar to the content on your website, you want to make sure that your website lands high on the search engine results.

Writing SEO-Optimized Articles

In order for your content to be relevant, you will need to perform some research. It will be important to determine a few things such as keywords to focus on, how long the article should be, what kind of article to include, view existing articles to develop an outline, and have a good understanding of the types of questions people ask.

Content Type

When determining the kind of content you want to write about, you should put your keyword in a search engine to investigate what type of articles are ranking high. This will be valuable information to help you comprehend what you may need to include in your article to attract similar queries.

One of the main types of patterns that show up in a search result is listicles. Many people are always looking for quick breakdowns of information and listicles are a great way to demonstrate this.

Article Length

Another important component that writers need to research is how long the article should be. People can view SEO Rambler to determine what the average amount of words articles have been using to receive high rankings with your target keyword. This information will give you a solid idea of how long your article should be. This is all relevant information to help you create a detailed outline for your content.

Questions People Are Asking

Another strategy that people use to increase their SEO rankings is to look at the section called “people also ask”. Select questions that seem to connect with the content of your article and be sure that you answer them in your piece. The research for this part is extensive because once you select a question, Google will show you more questions. This is an ideal way to know what people are searching for and help to give you a leg up on the competition.

Preparing to Post

There are two types of titles that you need to post. Your post title is what the reader will see as the title of your website. A post meta title is how your post results will show up in a search engine. It is essential to have your keywords in the meta title. The title posts should be limited to less than 66 characters.

The SEO WordPress plugin gives you the opportunity to include a specific meta description. This is a huge booster to search engine rankings. In 156 characters, your keywords need to be descriptive enough to lure users into clicking on your link.

This would be a good time to go back to other articles and add in a meta description. By including this, you are increasing your chances for obtaining a large portion of traffic to your site. Meta descriptions are the perfect landing spot for your keywords.

Image Alt Attribute

Google is not able to recognize any images. Text is the only way that Google will recognize that image. It is essential that you identify exactly what the image name is. Don’t leave the image with a tag such as “image002.jpg. The name needs to be directly related to the exact image that you have chosen.

Interlink and Anchor Text

Anytime that you write a new post, it is a good idea to create a link that will bring people back to some of your old blog posts to keep people involved in your website. This helps people navigate around your site and reduces the bounce rate, which is a determining factor in SEO rankings. When you add a link to a blog post, you want to be sure your keywords are connected to your links and your title.

Remove STOP words from Permalink

It is imperative that words such as “a”, “an”, “the” are understood as words that are ignored by search engines. You want to try to eliminate these type of words by editing the permalink and removing stop words, even if what is left doesn’t make complete sense.

H1, H2, H3 Headings

SEO copywriting thrives on using the right heading tags. Using the proper H1, H2, and H3 heading tags can really help to boost your SEO ranking. Heading tags should always be used for effective SEO writing, especially when the post is long.

Following all of these steps should greatly increase your chance of gaining relevance on search engines. The most important thing is to do your homework about your keywords and then build your strategy from there.