As an SEO professional, one of the most tedious and time-consuming tasks you likely perform on a daily basis is link building. In order to rank highly in search engine results pages, your website needs backlinks from high-quality websites. But manually building links can be a huge time sink, especially if you’re working with a large website. Fortunately, there are ways to automate the link building process. In this blog post, we’ll explore how to automate link building using some of the best tools and techniques available.

What is link building?

Link building is the process of constructing links to a website with the intention of improving that site’s ranking in search engine results pages (SERPs). Link building can be done in a variety of ways, but most commonly, it refers to the practice of deliberately placing links on other websites, often in exchange for some kind of consideration (such as a link back to the linking site).

Link building has come under fire in recent years from search engines like Google, who have penalized sites for participating in what they deem to be “unnatural” or “manipulative” link building practices. As a result, many SEOs and webmasters have shifted their focus to more white-hat link acquisition methods.

The different types of link building

There are a few different types of link building:

1. Manual link building: This is the most common and involves manually reaching out to websites and requesting links. This can be done through email, social media, or even in person.

2. Automated link building: This type of link building uses software to automate the process of reaching out to websites and requesting links. This can be a great time saver, but it’s important to make sure that the software is configured correctly so that you don’t end up spamming people.

3. Link baiting: This is a more advanced technique where you create great content that is so good that people will want to link to it without you even having to ask. This can be difficult to do, but pulling it off can be very effective.

Pros and cons of automation

When it comes to automating your link building process, there are both pros and cons that you need to consider. On the one hand, automation can save you a lot of time and effort that would otherwise be spent on manually conducting outreach and build relationships with other webmasters. On the other hand, automated link building can sometimes come across as spammy and impersonal, which can turn off potential link partners.

Ultimately, it’s up to you to decide whether or not automation is right for your link building strategy. If you do decide to automate, be sure to use a tool that allows you to customize your approach so that it doesn’t come across as too robotic.

How to automate link building effectively

Assuming that you are already familiar with the basics of link building and why it is important, we will now move on to how you can automate the process effectively.

There are a few different tools and software programs available that can help you with this, but we recommend using BuzzSumo. BuzzSumo allows you to find the most popular content on any given topic, as well as who has shared it recently. This is valuable information because you can then reach out to those people and ask them to share your content as well.

In addition, BuzzSumo also allows you to see what content is being talked about the most in your industry. This way, you can make sure that your content is relevant and engaging by addressing the already popular topics.

Finally, BuzzSumo also helps you keep track of your own link building progress so that you can see what is working and what isn’t. This feedback loop is essential for making sure that your link building efforts are effective.

Conclusion

There are a number of ways to automate link building, but the most effective method will depend on your specific needs and goals. If you’re looking for a quick and easy way to build links, consider using a tool like Ahrefs or Majestic. However, if you’re looking for a more customized approach, consider hiring a Virtual Assistant or a link building company to help you with link building tasks. Whatever route you choose, be sure to set clear goals and expectations so that you can measure your success.