Search Engine Optimization or SEO is a marketing tool used in order to increase the use of non-paid search engine results. SEO has become increasingly popular within recent years as the internet has become the main source for finding information and services. There are several different ways to go about using SEO to improve a website’s ranking such as using keywords or phrases that search engines can easily identify which will ultimately drive traffic to a site. Today, most web traffic comes from popular search engines like Yahoo! and Google rather then through other online techniques like social media. Therefore, if a website is successful in using SEO to their advantage, large search engines are more likely to direct a targeted group of users to a site that is providing the service that they are in an exact search for. This brings more business to a website in general, whether they are offering a product, service, or some information to internet users by giving a website more publicity and exposure to a targeted group of consumers while also increasing a websites ranking in a search engine.

As the internet has become more and more competitive, it has become almost necessary for websites to use SEO in order to attract more traffic to their website. Without the use of SEO, websites tend to get lost in the mix. SEO allows a website to be placed in a more readily available position to internet users are who are thus more likely to not only see it but also access it; it can be argued that SEO is the most efficient and profitable form of marketing available to the online community. From this, it becomes evident that there is quite a growing market for those looking to pursue a career in SEO. Independent website or larger organizations looking to optimize their online revenue would be the primary client base for someone who is looking to work in SEO. Several existing websites with a low return rate could easily benefit from SEO marketing as well as new websites that are looking to successfully launch and increasingly improve their own exposure.

Although most people can understand the basics when it comes to SEO marketing, it is rather complex and most are unable or unwilling to do this kind of SEO marketing themselves; this opens up great opportunity for those looking to pursue a career in SEO. For those who are willing to commit time and energy into learning the practice of SEO, it is a growing industry. Unlike other professions, you do not need a degree to become an SEO marketer. All you need is a basic set of skills and an understanding of computers and the internet. From this, it is simple to teach yourself using several online resources that are accurate and efficient in helping individuals to learn the basics of SEO marketing. Once individuals have an understanding of SEO, it becomes time to find an employer.

To work as a SEO marketer, individuals have the option to work independently or with firms that specialize in SEO. Some firms have specific focuses for SEO while others are more general. In either case, there are options for new SEO marketers who would like to work in either a specific or a more wide ranged SEO environment. For those that choose to work independently, it would be most beneficial for individuals to contract out their work to employers by establishing a payment method that would supplement their own profit, whether that be setting a base fee as well as having additional pay based on hours worked or a percentage of a websites revenue based on how successful the website has become and how much the website has improved due to the work of SEO marketing. This type of independent work is more tapered towards those who prefer to work freelance and at a negotiable pace. Once SEO marketers have proven how effective their work has been to the different websites they have worked on, it would not be difficult to work for larger corporations or at an increased pay rate.

Overall, as SEO has been proven to enhance both a websites exposure as well as its success by directing targeted traffic groups, it is no question why SEO has been on the rise and why more and more individuals have begun to sought after it as a career path. For those who are willing to learn and practice SEO and can understand the basics of computers there are many opportunities available for work. Both SEO firms and independently contracting out work are the two main ways that SEO marketers are able to successfully further their careers. As the internet continues to be the main source of finding information and promoting products and services, SEO marketers will only continue to increase in demand as the industry continues to grow.