view cart login register

 

Comprehensive Step by Step Guide to Keyword Research

Comprehensive Step by Step Guide to Keyword Research

Comprehensive Step by Step Guide to Keyword Research

keyword research guide

Keywords are the bedrock of search engine optimization. Keyword research is thus a quintessential exercise. There are different ways to find the keywords relevant for your industry, business, products or services. You must also consider the target audience and the platforms you are using to reach out to them during the research. There is a traditional or old school method of keyword research. This process can be broken down into four phases. The following approach can help you find high search volume with low competition keywords and long-tail keywords.

Four Steps of Keyword Research

The four steps of traditional keyword research are finding seed keywords, plugging seed keywords, filtering keyword opportunities and evaluating competitiveness. These steps should get you the keyword you can target with all your contents for effective search engine optimization. The keywords you zero in on should be used for your official website content, marketing articles and other materials you will use to promote your business online.

You can use a free tool such as Google Keyword Planner for this research. You can also explore premium or paid keyword research tools. The first step of finding seed keywords is primarily about using different methods to come up with a list of potential keywords. This step includes researching competitors. The second step is to plug the shortlisted seed keywords to generate a much larger list of phrases and words. These are your keyword opportunities. The third step is to filter these keyword opportunities on the basis of search volume per month and other search engine optimization data. The fourth and the final step is to evaluate the competitiveness or strength of all the keywords you intend to use. The keywords should be evaluated on the basis of difficulty metric and SERP analysis.

Find Seed Keywords

Seed keywords can be conceived without using any tool as you can come up with relevant terms for your products, services or business. These keywords need not be perfect. They simply create the foundation for subsequent and more specific research. Make a list of seed keywords and then use relevant tools to find out more information about them.

You can use UberSuggest to get search suggestions by harnessing the auto-complete API of Google. This is a painstakingly long process and also tedious. You can of course automate the whole process with UberSuggest. Get the resulting list of seed keywords exported in CSV format. You can use AnswerThePublic for the same purpose. This is a free tool that uses a primary keyword and includes questions to find seed keywords. The tool uses common questions such as what, how, where, which and when to come up with many ideas for your seed keywords.

Amazon is a great source for commercial keywords. You can have some great ideas for your seed keywords. Reddit is another useful platform. If you happen to target the same audience that is most active in various communities on Reddit, then they are a wonderful source for ideas and actual seed keywords. Go for the forums and message boards that are most relevant for your business.

Plug Seed Keywords

This is a simple step. Get a keyword research tool and plug the seed keywords. If you have only a few keywords, you can enter them manually. If you have a long list of seed keywords, you can import the list to Keyword Planner of Google. You will get a substantial list of keywords for the seed keywords. The entire list of keywords may not be completely relevant. There will be keywords that shall be somewhat relevant.

Filter Keyword Opportunities

This is a crucial step as you eliminate the irrelevant or semi relevant keywords to focus on the most important ones. You can still use a free tool or some premium software. There are specific objectives of this step. You must prioritize high search volume in the niche relevance while ensuring the keywords have low competition.

Niche relevance is about excluding keywords that are about something in general whereas your focus is something more specific. When you have seed keywords and get them plugged, you will have related keywords. Taking the keyword that best describes your niche away will lead to semi relevant and in some cases irrelevant keywords. You must prioritize the keyword that best suits your niche and filter keywords on that basis. Exclude keywords that use other semi relevant words or phrases that are farther from your niche or totally unrelated.

You must assess the search volume of filtered keywords. Do not worry about search volume of keywords that you do not intend to use and those that are not so relevant. Keyword research tools will allow you filter the results as per the monthly search volumes. Only a few tools are accurate so you must choose a reliable one. You should also be able to easily export the data onto a spreadsheet. Ascertain that your filtered keywords have low competition. You can do this by evaluating keyword difficulty. This is actually the fourth step since there are some challenges in this complex process.

Evaluate Keyword Difficulty and Competitiveness

SERP analysis plays a crucial role at this stage. You need to know which keywords are being searched and are generating sufficient traction in the context of traffic but are not being targeted by any and sundry. You need low competitiveness so you can shine with your content optimized for the chosen keywords. You may use free tools or paid software for this exercise.

Free tools are not ideal for SERP analysis. The problem with Google Keyword Planner is that it focuses on keywords used by advertisers. Their target market comprises of advertisers but you need to find out the competitiveness for organic search engine results. Your aim is search engine optimization and not pay per click advertising or sponsored posts for chosen keywords. There are other free tools available but they are not entirely reliable. You need lots of data and the information should be accurate.

There are many paid SERP analysis tools. Try to compare them and use the most reliable tool. Prioritize volume of data, accuracy and relevance for your niche. You need the tool to provide you access to extensive search engine optimization data. The data should be aggregated and the tool should have relevant suggestions for you. You can use Ahrefs for keyword SERP analysis and SERP competition.

The Last Word on Keyword Research

There is no one way to conduct your keyword research. This guide talks about the traditional approach. There is a choice between free and paid tools. You may have your own take on relevant keywords. It is not always that a tool will come up with the most relevant keywords. Users influence the data aggregated by tools. If you can spot the trends or even set them, then you can be a winner with your unique content marketing strategy. This is a lot less certain than an approach that relies on available data.

Keyword research is not a onetime exercise. Search engine optimization is a perennial process, so is keyword research. The search volume, the competitiveness and even relevance of keywords will change from time to time. The keyword that perfectly suits the niche will always remain relevant but how people search for the related information will change and this should be taken into account as soon as possible. Contents should always be optimized for the present and the future. You should also consider leveraging the organic ranking of competitors so you can pick prequalified keywords.

Tags:

Our locations: Digital Marketing 1on1 | SEO Agoura Hills, Digital Marketing 1on1 | SEO Akron, Digital Marketing 1on1 | SEO Albuquerque, Digital Marketing 1on1 | SEO Alexandria, Digital Marketing 1on1 | SEO Alhambra, Digital Marketing 1on1 | SEO Amarillo, Digital Marketing 1on1 | SEO Anaheim, Digital Marketing 1on1 | SEO Arcadia, Digital Marketing 1on1 | SEO Arlington, Digital Marketing 1on1 | SEO Arlington Virginia, Digital Marketing 1on1 | SEO Artesia, Digital Marketing 1on1 | SEO Atlanta, Digital Marketing 1on1 | SEO Augusta, Digital Marketing 1on1 | SEO Austin, Digital Marketing 1on1 | SEO Azusa, Digital Marketing 1on1 | SEO Bakersfield, Digital Marketing 1on1 | SEO Baldwin Park, Digital Marketing 1on1 | SEO Baltimore, Digital Marketing 1on1 | SEO Baton Rouge, Digital Marketing 1on1 | SEO Bell, Digital Marketing 1on1 | SEO Bellevue, Digital Marketing 1on1 | SEO Bellflower, Digital Marketing 1on1 | SEO Bell Gardens, Digital Marketing 1on1 | SEO Bend, Digital Marketing 1on1 | SEO Beverly Hills, Digital Marketing 1on1 | SEO Birmingham, AL, Digital Marketing 1on1 | SEO Bboise, Digital Marketing 1on1 | SEO Boston, Digital Marketing 1on1 | SEO Bridgeport, Digital Marketing 1on1 | SEO Brownsville, Digital Marketing 1on1 | SEO Buffalo, Digital Marketing 1on1 | SEO Burbank, Digital Marketing 1on1 | SEO Calabasas, Digital Marketing 1on1 | SEO Cape, Digital Marketing 1on1 | SEO Cary, Digital Marketing 1on1 | SEO Chandler, Digital Marketing 1on1 | SEO Charleston, Digital Marketing 1on1 | SEO Charlotte, Digital Marketing 1on1 | SEO Chattanooga, Digital Marketing 1on1 | SEO Chesapeake, Digital Marketing 1on1 | SEO Chicago, Digital Marketing 1on1 | SEO Chula Vista, Digital Marketing 1on1 | SEO Cincinnati Digital Marketing 1on1 | SEO Clarksville Tennessee, Digital Marketing 1on1 | SEO Cleveland, Digital Marketing 1on1 | SEO Colorado Springs, Digital Marketing 1on1 | SEO Columbus, Digital Marketing 1on1 | SEO Columbus, Digital Marketing 1on1 | SEO Corona, Digital Marketing 1on1 | SEO Corpus Christi, Digital Marketing 1on1 | SEO Dallas, Digital Marketing 1on1 | SEO Dayton, Digital Marketing 1on1 | SEO Denton, Digital Marketing 1on1 | SEO Denver, Digital Marketing 1on1 | SEO Des Moines, Digital Marketing 1on1 | SEO Detroit, Digital Marketing 1on1 | SEO Durham, Digital Marketing 1on1 | SEO Elk Grove, Digital Marketing 1on1 | SEO El Monte, Digital Marketing 1on1 | SEO El Paso, Digital Marketing 1on1 | SEO Escondido, Digital Marketing 1on1 | SEO Eugene, Digital Marketing 1on1 | SEO Fayetteville, Digital Marketing 1on1 | SEO Fontana, Digital Marketing 1on1 | SEO Fort Collins, Digital Marketing 1on1 | SEO Fort Lauderdale, Digital Marketing 1on1 | SEO Fort Wayne, Digital Marketing 1on1 | SEO Fort Worth, Digital Marketing 1on1 | SEO Fremont, Digital Marketing 1on1 | SEO Fresno, Digital Marketing 1on1 | SEO Frisco, Digital Marketing 1on1 | SEO Fullerton, Digital Marketing 1on1 | SEO Garden Grove, Digital Marketing 1on1 | SEO Garland, Digital Marketing 1on1 | SEO Gilbert, Digital Marketing 1on1 | SEO Grand Prairie, Digital Marketing 1on1 | SEO Grand Rapids, Digital Marketing 1on1 | SEO Greensboro, Digital Marketing 1on1 | SEO Hayward, Digital Marketing 1on1 | SEO Henderson, Digital Marketing 1on1 | SEO Hialeah, Digital Marketing 1on1 | SEO Honolulu, Digital Marketing 1on1 | SEO Houston, Digital Marketing 1on1 | SEO Huntington Beach, Digital Marketing 1on1 | SEO Huntsville, Digital Marketing 1on1 | SEO Indianapolis, Digital Marketing 1on1 | SEO Irvine, Digital Marketing 1on1 | SEO Irving, Digital Marketing 1on1 | SEO Jacksonville, Digital Marketing 1on1 | SEO Jersey City, Digital Marketing 1on1 | SEO Kansas City, Digital Marketing 1on1 | SEO Kent, Digital Marketing 1on1 | SEO Killeen, Digital Marketing 1on1 | SEO Knoxville, Digital Marketing 1on1 | SEO Lakewood, Digital Marketing 1on1 | SEO Lancaster, Digital Marketing 1on1 | SEO Laredo, Digital Marketing 1on1 | SEO Las Vegas Digital Marketing 1on1 | SEO Lexington, Digital Marketing 1on1 | SEO Lincoln, Digital Marketing 1on1 | SEO Long Beach, Digital Marketing 1on1 | SEO Los Angeles, Digital Marketing 1on1 | SEO Louisville, Digital Marketing 1on1 | SEO Lubbock, Digital Marketing 1on1 | SEO Madison, Digital Marketing 1on1 | SEO Mcallen, Digital Marketing 1on1 | SEO Mckinney, Digital Marketing 1on1 | SEO Medford, Digital Marketing 1on1 | SEO Memphis, Digital Marketing 1on1 | SEO Mesa, Digital Marketing 1on1 | SEO Miami, Digital Marketing 1on1 | SEO Milwaukee, Digital Marketing 1on1 | SEO Minneapolis, Digital Marketing 1on1 | SEO Modesto, Digital Marketing 1on1 | SEO Moreno Valley, Digital Marketing 1on1 | SEO Newark, Digital Marketing 1on1 | SEO New Jersey, Digital Marketing 1on1 | SEO New Orleans, Digital Marketing 1on1 | SEO New York, Digital Marketing 1on1 | SEO Norfolk, Digital Marketing 1on1 | SEO Oakland, Digital Marketing 1on1 | SEO Oklahoma City, Digital Marketing 1on1 | SEO Omaha, Digital Marketing 1on1 | SEO Orange County, Digital Marketing 1on1 | SEO Orlando, Digital Marketing 1on1 | SEO Overland Park, Digital Marketing 1on1 | SEO Oxnard, Digital Marketing 1on1 | SEO Palmdale, Digital Marketing 1on1 | SEO Pasadena, Digital Marketing 1on1 | SEO Pembroke Pines Digital Marketing 1on1 | SEO Philadelphia, Digital Marketing 1on1 | SEO Phoenix, AZ, Digital Marketing 1on1 | SEO Pittsburgh, Digital Marketing 1on1 | SEO Plano, Digital Marketing 1on1 | SEO Portland, Digital Marketing 1on1 | SEO Raleigh, Digital Marketing 1on1 | SEO Redding, Digital Marketing 1on1 | SEO Reno, Digital Marketing 1on1 | SEO Richmond, Digital Marketing 1on1 | SEO Riverside, Digital Marketing 1on1 | SEO Rochester NY, Digital Marketing 1on1 | SEO Sacramento, Digital Marketing 1on1 | SEO Saint Paul, Digital Marketing 1on1 | SEO Salt Lake City, Digital Marketing 1on1 | SEO San Bernardino, Digital Marketing 1on1 | SEO San Diego, Digital Marketing 1on1 | SEO San Jose, Digital Marketing 1on1 | SEO Santa Ana, Digital Marketing 1on1 | SEO Santa Clarita, Digital Marketing 1on1 | SEO Santa Monica, Digital Marketing 1on1 | SEO Scottsdale, Digital Marketing 1on1 | SEO Seattle, Digital Marketing 1on1 | SEO Sherman Oaks, Digital Marketing 1on1 | SEO Shreveport, Digital Marketing 1on1 | SEO Spokane, Digital Marketing 1on1 | SEO St. Louis, Digital Marketing 1on1 | SEO Tacoma, Digital Marketing 1on1 | SEO Tallahassee, Digital Marketing 1on1 | SEO Tampa, Digital Marketing 1on1 | SEO Toledo, Digital Marketing 1on1 | SEO Torrance, Digital Marketing 1on1 | SEO Tucson, Digital Marketing 1on1 | SEO Tulsa, Digital Marketing 1on1 | SEO Valencia, CA, Digital Marketing 1on1 | SEO Virginia Beach, Digital Marketing 1on1 | SEO Wichita

Find us on Google maps for directions: Digital Marketing | SEO Las Vegas, Digital Marketing | SEO New York, Digital Marketing | SEO Phoenix, Digital Marketing | SEO Houston, Digital Marketing | SEO Atlanta, Digital Marketing | SEO Anaheim, Digital Marketing | SEO Alexandria, Digital Marketing | SEO Austin, Digital Marketing | SEO Calabasas, Digital Marketing | SEO Cleveland, Digital Marketing | SEO Corpus Christi, Digital Marketing | SEO Dayton, Digital Marketing | SEO Detroit,Digital Marketing | SEO Fort Worth, Digital Marketing | SEO Henderson, Digital Marketing | SEO Indianapolis, Digital Marketing | SEO Irvine, Digital Marketing | SEO Jersey City, Digital Marketing | SEO Knoxville, Digital Marketing | SEO Long Beach, Digital Marketing | SEO Los Angeles, Digital Marketing | SEO Medford, Digital Marketing | SEO Mesa, Digital Marketing | SEO New Orleans, Digital Marketing | SEO Palmdale, Digital Marketing | SEO San Jose, Digital Marketing | SEO Santa Clarita, Digital Marketing | SEO Santa Monica, Digital Marketing | SEO Scottsdale, Digital Marketing | SEO Sherman Oaks, Digital Marketing | SEO Seattle, Digital Marketing | SEO Tacoma, Digital Marketing | SEO Torrance

Page Sitemap, Post Sitemap


By placing an order, signing up for services from Marketing1on1 LLC or using this webiste you agree to Terms and Conditions and Privacy Policy
Copyright © Marketing1on1 LLC All rights reserved.
The content of this web site may not be copied, replaced, distributed, published, displayed, modified, or transferred in any form or by any means except with the prior permission of Marketing1on1 LLC.
Copyright infringement is a violation of federal law subject to criminal and civil penalties.
Blog | Accessibility Statement

testimonials twitter profiel facebook profile instagram profile

Call Us
Email Us